> ## Content Index
> Fetch the complete content index at: https://www.europeans.today/llms.txt
> Use this file to discover other available public pages before exploring further.

# Trump-lite is flavour of the month.
- URL: https://www.europeans.today/2021/11/06/trump-lite-is-flavour-of-the-month/
- Published: 2021-11-06T02:00:00.000Z
- Updated: 2021-11-07T00:26:03.000Z
- Description: Can Trump-lite lead the Republican Party to a big win in the US 2022 midterms?
- Author: Rashmee Roshan Lall
- Tags: COMMENT, 2022 Midterms, Donald Trump, Glenn Youngkin, Republican Party, Trumpism, Trump-Lite, United States, US Politics

### Can Trump-lite lead the Republican Party to a big win in the US 2022 midterms?

  
###### First published in November 2021.

---

  
*Axios* said it the days of the Virginia gubernatorial election. *The Atlantic* said it the day after. A lighter form of Trumpism, both said, was working very well for the Republican Party.

Trump-lite is a winning strategy. Virginia has gone red. New Jersey has barely managed to stay blue.

Trump-lite, or at least the [Glenn Youngkin](#1) formulation of the drug, has a pretty distinct flavour.

*Axios* spoke to Republican strategists and [summed up](https://www.axios.com/glenn-youngkin-trump-brand-virginia-248650e4-c0c5-4635-b76a-177238276b01.html?utm%5Fsource=newsletter&utm%5Fmedium=email&utm%5Fcampaign=newsletter%5Faxiosam&stream=top) its unique taste in five easy takes:

- **Embrace Trump tactics:** In terms of sustained and merciless needling of the opponent for their least well-judged words.
- **Softly embrace Trump himself:** Don’t talk about the big man. Don’t talk against him.
- **Say it’s not you but the opponent who is close-minded:** The culture wars provide fodder, what with [mask requirements](https://link.axios.com/click/25549086.156112/aHR0cHM6Ly93d3cuZm94bmV3cy5jb20vbWVkaWEvZ2xlbm4teW91bmdraW4tdGVycnktbWNhdWxpZmZlLWRpY3RhdGUtcGFyZW50cz91dG1fc291cmNlPW5ld3NsZXR0ZXImdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249bmV3c2xldHRlcl9heGlvc2FtJnN0cmVhbT10b3A/59a6cec4566a9484478b45a7B201e0c33?ref=europeans.today), [transgender bathrooms](https://link.axios.com/click/25549086.156112/aHR0cHM6Ly93d3cucG9saXRpY28uY29tL25ld3MvMjAyMS8xMC8yOC9zZXh1YWwtYXNzYXVsdC1zY2hvb2xzLXZpcmdpbmlhLWdvdmVybm9yLXJhY2UtNTE3NDgxP3V0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1uZXdzbGV0dGVyX2F4aW9zYW0mc3RyZWFtPXRvcA/59a6cec4566a9484478b45a7B2ff7ae27?ref=europeans.today) and [teaching on race](https://link.axios.com/click/25549086.156112/aHR0cHM6Ly93d3cuZm94bmV3cy5jb20vcG9saXRpY3MvZ2xlbm4teW91bmdraW4tY3JpdGljYWwtcmFjZS10aGVvcnktYmFuLWVsZWN0ZWQtdmlyZ2luaWEtZ292ZXJub3I%5FdXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPW5ld3NsZXR0ZXJfYXhpb3NhbSZzdHJlYW09dG9w/59a6cec4566a9484478b45a7B67791be2?ref=europeans.today).
- **Paint the opponent as too powerful:** The Democrats have control of Washington. That can seem like a bad thing if they’re shown as too far left.
- **Don’t say crazy things:** If independents and suburban women find your words or sentiments incendiary or insulting, that’s bad.

Trump-lite works as a template… so far. It remains to be seen what will happen in swing states in the 2022 midterms.

![PMP Magazine](https://storage.ghost.io/c/15/40/1540bec0-7154-4feb-b8e1-97f579155b08/content/images/2021/09/end-flat-1.png "PMP Magazine") 

  
---

| **— AUTHOR —**▫ **Rashmee Roshan Lall*, Journalist by trade & inclination. World affairs columnist.* ***∞*** *[www.rashmee.com](https://www.rashmee.com/?ref=europeans.today)* | GET THEM INVOLVED: Contact Your Politician |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------ |

---

  
### Going Further:

- *[Glenn Youngkin, political novice rewrites the Republican playbook](https://www.ft.com/content/5234787f-cffd-407a-9d50-9c096b7c329d?ref=europeans.today) | FT*
  
---

##### Sources

**Text:** This piece was originally published in [Medium](https://rashmee.medium.com/trump-lite-is-flavour-of-the-month-bf33e81ba26d?ref=europeans.today) and re-published in PMP Magazine on 6 November 2021, with the author’s consent. | The author writes in a personal capacity. 
- **Cover:** Photo by [Charles Deluvio](https://unsplash.com/@charlesdeluvio?utm%5Fsource=unsplash&utm%5Fmedium=referral&utm%5Fcontent=creditCopyText) on [Unsplash](https://unsplash.com/s/photos/trump?utm%5Fsource=unsplash&utm%5Fmedium=referral&utm%5Fcontent=creditCopyText). (Licensed under a [Creative Commons Attribution-ShareAlike 4.0 International License](http://creativecommons.org/licenses/by-sa/4.0/?ref=europeans.today).)

![Creative Commons License](https://i.creativecommons.org/l/by-sa/4.0/88x31.png "Cover photograph license")