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Kokho Jason Sit profile image

Kokho Jason Sit

Senior lecturer in Marketing; Associate Head (Global), University of Portsmouth.

1 Post

Portsmouth, UK.
Kokho Jason Sit cover image
The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success post image
UK Economy Analysis Business The Body Shop British High Street Into Administration Ethical Trading UK Retail United Kingdom

The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success

by Kokho Jason Sit